A successful eCommerce business is the sum of many parts from content, SEO and Adwords, to a solid product, delivery and service plan. One of the more powerful tools for your business is Abandoned Basket Recovery. It is estimated that 71% of all baskets are abandoned, which makes this a significant and important group of customers to market to.
When a user is on your site and browsing, they may add things to the basket but not complete the sale, abandoning the items in the basket. Setting up an email campaign to remind possible customers of what they've left behind can generate further sales.
Abandoned basket recovery is an off-the-shelf feature within Shopify for all plans from Shopify Basic upwards. They are also a standard feature of Magento Commerce and are even available in Magento open source versions, with the use of an extension. More on Magento abandoned baskets in our article.
Within Shopify you can setup abandoned basket recovery from your Shopify admin, in ‘Settings’ then ‘Checkout’. In here you’ll find the ‘Abandoned checkouts’ items, where you can enable or disable these campaigns.
Don’t forget, you’ll want to design a really great email, along with an eye-catching subject line to entice any potential readers to click and take in your lovingly presented content. Find out more about how we've helped clients with Shopify development and from our Shopify Plus development agency.
For advice on how to maximise your email clicks, or any other eCommerce query, contact our eCommerce specialists today.
