Canonbury Products

Adobe Commerce B2B and B2C support and development, with a complex ERP integration.

For Canonbury, we identified opportunities to enhance the search experience for customers. This included the ability to boost preferred products, use product synonyms and show featured categories into the now lightning quick search results using Doofinder.

Maintaining, documenting and optimising a previously established, complex integration between Adobe Commerce and Khaos Control that handles full product synchronisations, attributes, categories, orders and customers. Working closely with Canonbury to deliver additional functionality to meet their integration expansion requirements.

For Canonbury, the dedicated B2B site, features include hidden prices that are revealed only to account-approved podiatrists, customer-specific price lists, and flexible payment methods designed for each customer as set by the integration.

This level of customisation allowed Canonbury to facilitate on-account sales of podiatry equipment with ease. Additionally, account approval mechanisms were put in place to ensure that only qualified podiatrists could purchase the specialised products. Reconciliation lists were also integrated, offering streamlined account management.

The client’s D2C website, Simply Feet, features configurable products, ensuring customers could select specialist footwear in the size and colour they desire, ready for purchase.

For marketing opportunities, Simply Feet integrates with Dotmailer. This enables the client to leverage advanced segmentation and automation features, providing a more personalised and engaging experience for their customers.