Flying Spares

Search & Discovery

• Evaluated and selected Doofinder to address customer frustration with poor search results, particularly around partial part numbers and model compatibility confusion
• Delivered lightning-fast results across the huge catalogue with autocomplete, handling of misspellings and synonyms
• Promoted technical guides and categories alongside products in search results

Part Enquiries

• We worked with Flying Spares to understand that many customers required a human interaction to confirm parts were correct, particularly for higher-value items and to learn more about condition or suitability
• Put in place an enquiry journey on product pages rather than forcing customers to the contact page where they couldn't easily reference the part number
• This eliminated back and forth with the sales team, as they knew exactly what the customer had been looking at

Superseded Parts

• Created a solution for parts no longer available, with clear messaging signposting customers to replacement parts
• This was important as old parts couldn't be removed from the website due to the high volume of searches in Google and on-site for these model numbers

Product Comparison

• Built a comparison feature between genuine, aftermarket and recycled parts
• Clear warranty, lead times and price comparisons
• Offered the ability to increase margins by nudging customers towards substitutes

Global Shipping

• Set up ShipperHQ for global shipping cost lookup based on weights and product groups
• Delivered real-time shipping calculations and surcharges in the checkout

Google Shopping

• Configured a subset of products to be sent to Google Shopping with appended product data to ensure traffic quality
• Avoided wastage on advertising spend for people looking for generic car parts
• Put measurement of enquiries, contacts, and transactions in place to track ROI

My Garage

• Built a My Garage feature allowing visitors to store their cars against their account, making it easier to navigate to compatible parts
• Speeds up repeat purchases through personalisation
• Linked customer data to Klaviyo to build segments to target with the right products and promotions

Part Finder

• Built a Part Finder on the homepage to speed up the navigation journey directly to the type of parts a customer is looking for
• Heatmaps show high engagement, with less reliance on the search bar
• Allows better control and curation of the user journey

US Expansion

• Supported by their sales analysis and our website insights, we helped Flying Spares establish a dedicated US website through Magento's multi-site setup
• Allows a more personalised local experience for US-based customers and a presence to launch marketing activities from

New Market Expansion

• The flexible menu system and homepage allowed Flying Spares to pilot and then roll out Aston Martin Parts as a new offering without jeopardising their focus on Rolls-Royce and Bentley

Email Marketing & Automation

• Helped identify a new sales channel to capture excitement from both enthusiasts and garages
• Recommended Klaviyo for its transaction-focused capabilities with Magento
• Rolled out automated welcome flows, abandoned carts, and email capture to build a healthy, engaged customer base

SEO

• Conducted keyword research through Search Console to map target search terms to category pages
• Addressed deduplication and cannibalisation of categories and landing pages created through an automated ERP-driven category structure
• Created unique pages to increase visibility in Google, growing the number of pages indexed and clicked through to

ERP Integration

• Provided ongoing Khaos Control integration support