We were asked by Pavilion Broadway to review their Magento 2 multisite setup to ensure optimal configuration. With shared products and categories, but presented across B2C, B2B and non-transactional lead generating sites, Pavillion Broadway wanted to ensure they were not harming their rankings chances by creating duplication content.
Our Magento SEO Audit included: - Optimised robots.txt to stop crawling of infinite URL space - Created an optimal canonical URL strategy across the domains to avoid duplication content issues - Optimised the robots meta for undesirable "infinite url crawl space" created by Magento's layered navigation - Optimised parameter handling in Google Search Console - Diagnosed server errors provided by Google - Suggested a 'hreflang' strategy with other global brand partners for optimal visibility in the chosen territories
Our review was then passed to the client to action our changes - with our advice to check it had been correctly implemented. This provided an optimal mutli-site Magento 2 setup for growth.
magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
