Pavilion Broadway

A technical Magento SEO audit on a multisite Magento 2 setup to ensure the best possible rankings in Google.

Background

Pavilion Broadway provides luxurious homeware and were looking to improve their search engine rankings and sales. We worked with them to provide a technical SEO review on a multisite Magento 2 setup to ensure the best possible rankings in Google. This ensured their Magento Open Source site was optimised to suit their needs as much as possible.

Business Area

B2B, B2C

Platform

Magento Open Source

Services

Development, SEO

Magento eCommerce SEO

We were asked by Pavilion Broadway to review their Magento 2 multisite setup to ensure optimal configuration. With shared products and categories, but presented across B2C, B2B and non-transactional lead generating sites, Pavillion Broadway wanted to ensure they were not harming their rankings chances by creating duplication content.

SEO Audit

Our Magento SEO Audit included:
- Optimised robots.txt to stop crawling of infinite URL space
- Created an optimal canonical URL strategy across the domains to avoid duplication content issues
- Optimised the robots meta for undesirable "infinite url crawl space" created by Magento's layered navigation
- Optimised parameter handling in Google Search Console
- Diagnosed server errors provided by Google
- Suggested a 'hreflang' strategy with other global brand partners for optimal visibility in the chosen territories

Actionable Insights

Our review was then passed to the client to action our changes - with our advice to check it had been correctly implemented. This provided an optimal mutli-site Magento 2 setup for growth.

Contact us if you are looking to:

Improve the sales on your existing eCommerce site
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Get qualified advice about eCommerce platforms
Migrate between platforms
Integrate your online store with another system

Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.

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