Pump Sales Direct

B2B Magento Open Source site design with data and search enhancements.

Background

Pump Sales Direct were looking to support the business to business sales of their highly technical products, online. We worked with their teams to enhance their Magento Open Source platform, defining their product merchandising strategy to catch up with their competitors, as well as enable the design and build of advanced product finders. The sale of their technical products required complete attributes, specifications and pricing on a large catalogue.

Pump Finder Specification

We helped Pump Sales Direct hone the types of questions customers would ask them, using them to streamline the product discovery experience on their website. This informed the Pump Finder design and specification.

Pump Sales Direct Case Study - Pump Finder

Magento Design

A responsive website design with a focus on increasing sales and generating more leads was put forward. This Magento design put an emphasis on stock holding, price match promises and fast delivery, all whilst neatly presenting complex product information.

Superseded Product Strategy

We worked with Pump Sales Direct and helped them identify an opportunity to bring in more sales via search query matches. This involved presenting newer, relevant products when customers search for superseded models.

Pump Sales Direct Case Study - Superseded Product Strat

Pump Sales Direct - Advanced Search with Doofinder and magic42

Advanced Search Solution

Opportunities to enhance the search experience were put in place, including autocomplete functionality, superseded product updates, technical information and more, thanks to the use of Doofinder.

Data Enhancement

Data was restructured to improve the search and navigation experience. This also enabled 24/7 ordering online, reducing phone calls and requiring less time on technical support.

Contact us if you are looking to:

Improve the sales on your existing eCommerce site
Get fresh, innovative ideas give to you on a regular basis
Get qualified advice about eCommerce platforms
Migrate between platforms
Integrate your online store with another system

Partner with us to grow your business, using our real world experience as an eCommerce retailer.

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How can we help?

Call us on 0121 663 6360 or fill out the form below

magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.

Company No. 11572347 VAT No. 310 2436 61