Flying Spares and their eCommerce store on Shopify

Flying Spares

International B2B Magento Hyvä Theme site, with 240k catalogue, Khaos Control integration and digital marketing.
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Stone Computers Case Study by magic42

Stone Computers

Adobe Magento Commerce B2C, B2B portal and PunchOut sites and bespoke loan payment solution.
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Alan Paine eCommerce case study from magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Bed Factory Case Study from magic42

Bed Factory Direct

B2C Shopify Plus replatform with product configurators and integrations to Retail Systems, ShipperHQ, Doofinder and Klaviyo.
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Alan Paine eCommerce case study from magic42

Alan Paine

Multi-site, B2C migration from Magento to Shopify Plus with ERP integration.
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Bed Factory Case Study from magic42

Bed Factory Direct

B2C Shopify Plus replatform with product configurators and integrations to Retail Systems, ShipperHQ, Doofinder and Klaviyo.
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magic42 - eCommerce development experts born from retail success

Born from a retailer

Read the full story of how our award-winning retail business developed into magic42.
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Envision Workshop documents as an outcome from our replatforming and migration meeting for your eCommerce website

How we'll work with you

Find out what it's like to partner with us and the steps involved for your eCommerce project.
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Looking for a career with us?

Take a look at what it's like to work at magic42 and the opportunities we offer.
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Call Us

Speak to our eCommerce experts:

0121 663 6360

Get in touch 
eCommerce Blog from magic42

Blog

Read our eCommerce expert advice and industry news to help your business website.
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eCommerce Guides from magic42

Downloads

Download eCommerce guides on Magento, Shopify, Black Friday and more at a time that suits you.
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magic42 newsletter for eCommerce news and advice

Newsletter

Sign up to our newsletter for eCommerce news, advice, guides and more straight to your inbox.
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Ready to join a team that's magic?

Find out what makes our eCommerce agency special
View our vacanies
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Who are magic42?

Starting life as a successful online retailer, we expanded in 2017 to form magic42 - an eCommerce development agency. Since then, our collaborative team has helped numerous businesses with our unique positioning, helping to evaluate, build and integrate eCommerce platforms. If you have the magic to match our team, why not take a look at what we offer, below?

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Why work at magic42?

We are a close and cohesive team of diverse, supportive and open-minded eCommerce specialists. Our software developers, project owners and tech professionals form the backbone of our team, backed by approachable management. Alongside this support, magic42 offers a variety of benefits to enable the team, including...

magic42 incentives

Our Culture & Values

Our five core values are the pillars of our high-performing work environment. These are:

  • Trustworthy – Transparency is fundamental to how we operate, from leadership through to daily collaboration. We trust our team to work autonomously and remotely, keeping everyone aligned using tools like Asana, Google Chat and GitHub. This culture of openness has enabled us to build and maintain long-lasting relationships with our clients.
  • eCommerce Experts - We have built (and continue to build) a team of experts in an ever-evolving eCommerce space. This includes our commitment to providing learning time to our team members so they can upskill and build confidence in a well-rounded way. This keeps us at the forefront of what we deliver for our clients.
  • Open - We embrace a diverse and inclusive culture where new ideas and challenges are welcomed. This spirit of openness influences everything we do, from internal collaboration to client partnerships.
  • Professional - As experts, we maintain a professional approach whilst encouraging out-of-the-box thinking. This is supported by our knowledge-sharing resources and openness to new technologies.
  • Collaborative - We encourage collaborative teamwork and have built a working environment around it, from Collaboration Days to knowledge sharing between our team members. We bring this collaborative approach to our client relationships too, treating their teams as an extension of our own.
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magic42 Collaboration Days

Collaborative Working

We operate in a hybrid-remote environment that gives us the best of both worlds. Our digital tools and platforms enable seamless communication and collaboration, from Agile meetings and daily Collaboration Hours to pair-programming sessions.

Every week, we hold Collaboration Days where we work together, share knowledge and tackle problems as a team. We run weekly eCommerce and technical workshops alongside business hacks, ensuring we're constantly upskilling both individually and collectively.

Tools like Notion, GitHub and Google Chat help us document expertise, share feedback and maintain best practices across the team.

Continuous Professional Development

We're committed to the Continuous Professional Development (CPD) and personal growth of our team at magic42. Each team member gets 10% of their weekly time dedicated to learning via Smart Learning Plans (SLPs). This has enabled our team to gain Magento qualifications, develop project management capabilities and master Agile methodologies. Alongside company-wide and individual training, this commitment to growth ensures we consistently deliver exceptional results for our clients.
magic42 SLP for CPD
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Social Events

We're an open and fun-loving team beyond our professional work, which is why we host regular social outings. Alongside team lunches on our Collaboration Days, we hold monthly social events around Birmingham. Recent favourites include F1 Arcade racing, bowling, SpaceVR experiences, social sports, escape rooms and go-karting, to name a few. We also celebrate the year together with an annual Christmas party.
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Our Benefits

Testimonials From Our Team

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"Having been with magic42 and their international eCommerce sister company Mobile Fun for nearly a decade now, I have observed, taken part in and admired the progress magic42 has made. Starting from the retail eCommerce success of Mobile Fun and then to being able to stand on its own two feet, magic42 and all of the individuals that have helped shaped the journey have forever made a lasting impression on me during my own journey here. The positive atmosphere, the team spirit to help one another, the drive to succeed at even the most complex of problems and the laughter and joy at our social gatherings."

- Senior eCommerce Project Manager

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"Working at magic42 is a great experience. The team are friendly and help is always available if you need it. The work is interesting and despite working from home we are kept well connected via regular video meetings, messaging, and regular collaboration days. The company also invests in our training and development weekly, to help improve our skill sets."

- Graduate Web Developer

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"I've worked at magic42 for over 6 years, and it has been a very enjoyable experience. The whole team is great, friendly and supportive even with the move to working from home, as there is always someone to jump on a video call to help solve a problem or help with anything. The work is varied and there is always something to look forward to."

- Web Developer

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"Working for magic42 has been nothing but a delight. Over 6 years now. The workplace is a wonderful environment where everyone is friendly and supportive. When help is needed, someone is always there to support them. There is no blame for not knowing something, either. Whatever level you come in at, you will be warmly welcomed."

- Web Developer

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Our Glassdoor Reviews

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Note To Recruiters

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magic42 is a UK-based eCommerce development agency, born from an award-winning retailer. Having grown with the industry since the year 2000, we provide our unique perspective to help clients get the best from their eCommerce platforms.
Company No. 11572347 VAT No. 310 2436 61
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© Copyright 2025 magic42 Limited - All Rights Reserved
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