"Fear of missing out" or FOMO as it's commonly known is a powerful conversion technique to be used in eCommerce and one used with great success of by the world's youngest billionaire, Kylie Jenner. Whilst we're not all able to leverage a staggering 129 million followers on Instagram, there are a number of lessons we […]
Rather than being simply adapted from Magento 1, Magento 2’s creation involved a fundamental rethink of how an ecommerce site should work. Without throwing the baby out with the bathwater, Magento 1’s best features were carried across but at the same time, there was little nostalgia for some of the more frequently criticised features, most […]
Reviews and testimonials are of paramount importance when it comes to convincing potential customers that buying from you is right for them. In this sense, eCommerce is no different to traditional bricks and mortar retail. But the nature of online shopping, where customers lack the personal attention they might find in the more traditional setting, […]
Magento is great platform for b2b eCommerce with the ability to hide your b2b site forcing users to a login page before they can view anything. Magento is a the go to choice for B2B eCommerce platform develoment and for good reason. It has all the bases covered when it comes to the kind of functionality b2b […]
With the number of bots increasing all the time, it’s likely you are aware of the problem. Unfortunately, this has a knock on effect for your integrated systems. Your email marketing mailing lists can end up populated by email addresses that have no value to you as a business but push your subscriber numbers into […]
Recently, we’ve been contacted by a few of our clients concerned about logging admin actions in the Magento backend, i.e. recording exactly who made changes to site configurations. It’s easy to understand their concerns. What if you come in on a Monday only to find that your best-selling line has sold out having had its […]
Our clients come to us with all manner of ideas about how they would like to merchandise products on their websites. Since merchandising is often industry specific, it’s important for us to find a way to help them execute on these ideas. But there are some core merchandising techniques that we’ve found work well across […]
Yesterday, at a petrol station on my way into the office on my typical mad rush to the office post school drop off last week, I picked up a voicemail. I don’t like voicemails at the best of times. When you’re out and about it’s hard to action anything that needs doing without having a […]
Magento has just released updates to provide security enhancements for both the Magento 2 and Magento 1 platforms. Magento has provided information that the risks dealt with in these updates are major for older Magento 1 versions and critical for older Magento 2 versions. What do Magento 1 site owners need to do? If you’re […]
Which?, the UK Consumer’s Association, have just published the results of a survey of users’ opinions about eCommerce sites. Which? surveyed 10,000 people asking them to rate websites for experiences buying particular items considering factors such as price, product range, delivery, quality and returns processes. Users were also asked for their feedback on eCommerce site […]
